FLEX WEAR

Challenge Submission

MAAT 2027 — Drop 0100:30 · Film

MAAT 2027 — From DM Chaos to Dynasty

Problem

My brand @nyc.campaigns was taking 100% orders via Instagram DMs — lost orders, no checkout.

Solution

Built this full luxury store in 2 hours with Lovable.

6 hoodies · Gold embroidery · 2500–2700 EGP · S–XL sizing · Stripe checkout · Cairo × Paris × NYC concept

In motion

CINEMATIC Lookbook

View full lookbook
01

TEMPLE

Chamber of hieroglyphs

WADE
02

PYRAMIDS

Giza at last light

SONS
03

CAIRO ROOFTOP

Neon nights, downtown Cairo

WADE
04

STUDIO EYE

The Eye of Horus, in gold

SONS
05

DETAIL EMBROIDERY

Every thread by hand

SONS
Atlantic Pharaohs hoodie, front and back

FLEX WEAR PRESENTS

MAAT 2027
DROP 01

Ancient authority. Modern uniform. Six limited pieces shaped between Cairo, Paris and New York.

Discover the drop

The collection

Six icons. One dynasty.

ATLANTIC PHARAOHS hoodie front and back01

ATLANTIC PHARAOHS

PARIS · NYC · MAAT 2027

2,500 EGP

BLOOD OF RAMESES hoodie front and back02

BLOOD OF RAMESES

CONQUEROR OF NATIONS

2,500 EGP

TUTANKHAMUN NYC 2027 hoodie front and back03

TUTANKHAMUN NYC 2027

THE NEW DYNASTY

2,700 EGP

NEFERTITI PARIS COUTURE hoodie front and back04

NEFERTITI PARIS COUTURE

GOLD EMBROIDERED HOODIE

2,600 EGP

BLESSED BY ISIS hoodie front and back05

BLESSED BY ISIS

MAAT 2027

2,500 EGP

WEIGHED BY MAAT hoodie front and back06

WEIGHED BY MAAT

HEART VS FEATHER

2,700 EGP